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The Geneva Communicators Network is pleased to announce its next workshop day of 2016 to be held on Friday 29 April at Webster University Geneva.

Three one-day workshops will be run simultaneously including a networking lunch and coffee breaks where all participants can meet and discuss. The groups will be small – maximum 12-15 participants – to allow instructors to address specific needs.

Some testimonies from our past workshops:

PCG_GCN Workshop_0025I found the workshop useful, and quite fun as well. It was definitely worthwhile”     

“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”

 “The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”

Workshop day: Friday 29 April in Geneva – featuring all three workshops
(Please note: you can only attend one workshop in the day!):

IMG_4980Date: Friday 29 April 2016
Time: 09h30 – 16h30
Location: Webster University Geneva, Route de Collex 15, 1293 Bellevue-Geneva, Switzerland.
Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)
Register now >>

 

 

Workshop 1: Media relations
This is a practical and interactive course for communications and other professionals who want to hone their media relations, media writing and talking to the media skills. Given by a former BBC foreign correspondent, the course will give you a better understanding of how journalists think, how to generate media interest for your stories and how to give a great media interview.
More information >>

Register now >>

Workshop 2:  Advanced social media
In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
More information>> 

Register now >>

Workshop 3: Writing for the web
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
More information >>

Register now >>

We look forward to seeing you there.

 

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We are pleased to announce our first workshop day of 2015.  Four one-day workshops will be run simultaneously including a networking lunch and coffee breaks where all participants can meet and discuss. The groups will be small – maximum 10-12 participants – to allow instructors to address specific needs.

Workshop day – Friday 6 March 2015 in Geneva – featuring all four workshops
(Note: you can only attend one workshop in the day!):

Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)
Date: Friday 6 March 2015
Time: 09h30 – 16h30
Location: Centre International de Conferences Geneve (CICG),17 rue de Varembé, 1211 Geneva

Workshop 1: Engaging with your audiences (Daniel Lutz)
Communicating is no longer about simply sending out a press release or publishing a notice on your website. No matter how important your message is, or even how big your budget is, it’s no longer about how well you broadcast what you have to say – it’s about creating engagement. And that’s a whole different animal altogether. Whether you are corporate or humanitarian, government or private individual, in this dynamic and rapidly changing world, the only thing that really counts is how well you can get people to engage. This workshop will show you how.
More information >> 
Workshop 2:  Advanced social media (Lukasz M. Bochenek)
In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
 More information>>
 
Workshop 3: Writing for the web (Melitta Campbell)
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
More information >>

Workshop 4: Protecting your digital identity (Stephane Koch)
What is the meaning behind a digital Identity? Is it just a concept to define a virtual world, or much more than that? Digital Identity is a part of our real identity, which can impact – positively or negatively – on our personal or professional life. Today, we are all our own brand (personal branding). Everything we do on the Web and on Social Media, and the way we succeed to manage digitalized information, are part of what we are and how people can see us… If not well managed, all of this can have an impact on every aspect of our lives.
More information >>

100% of participants from our last workshops said they would attend again, according to our post-workshop survey:
“I found the workshop useful, and quite fun as well. It was definitely worthwhile”     
“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”
 “The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”

We would like to thank the International Electrotechnical Commission (IEC) for facilitating the venue location for us.

HAPPY NEW YEAR!! We hope 2015 started off well for you and are to announce our first event for this year:

Lunchtime seminar –  complying with the laws of online communication in 2015: is it possible and does it matter?

Date: Friday 23 January 2015
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 20.- per person includes drinks and snacks – payable at the door.

Online contracting, data protection and privacy, hacking, unfair marketing and targeted advertising, consumer laws and cookies, copyright infringement, social media: the online world is crowded with obscure, sometimes obsolete and complex regulations. Are such regulations efficient ? Is it even possible to do business online today without breaching the law ?

Michel Jaccard will speak about the difficult task of assessing and managing the legal risks associated with online activities, and share his  substantial experience in supporting fast growing businesses and global brands navigate with the rules of law in an ever changing environment.

Places are limited due to the venue size, so please register early for the event.

Register here for the event>>

About the speaker: Michel Jaccard, founder and partner at id est avocats, a corporate and technology law firm, has been practicing as a lawyer in the field of online communications, intellectual property, unfair competition and data protection and security for more than fifteen years in Switzerland and in the United States. He founded his own boutique law firm three years ago to assist entrepreneurs, startups, global brands and leading SMEs better understand the legal landscape in advanced technologies and support the growth of innovative business models. He has taught corporate, IP and IT law at several Swiss universities for several years and regularly gives lectures in Switzerland and abroad in the field.

We look forward to seeing you there.

Questions about Pinterest? Find out all about how you can make the most of this platform from Christian Radmilovicth (Owner & Partner at Luxury E-ffiency) who spoke recently at the SCMA (Swiss Community Managers) conference in Lausanne. This video was produced by BREEW (IN FRENCH) and covered on Cominmag. Christian Radmilovicth (pinterest.com/radmilove) has over 1 million subscribers on Pinterest and is one of the first users to have earned money on the platform.

The Swiss Community Managers Association (SCMA) is organising an event on May 14th about the potential of emerging social media platforms in an environment dominated by Facebook and Twitter. The conference will be held (in French) at the Maison de la Communication in Lausanne.

Speakers
Christian Radmilovitch (Paris), Digital Luxury Specialist, 1st French national to have monetised his Pinterest account and surpassed 1 million followers, will speak about how to increase visibility and sales on Pinterest.

Mathieu Fivaz, co-founder of Urturn will speak about this platform and the content generated by fans.

Programme
18h00 : Doors open
18h30 : Introduction by SCMA
18h35 : Presentation by Mathieu Fivaz (Urturn)
19h10 : Presentation by Christian Radmilovitch
20h00 : Apéritif

For more information and to register>>

The Geneva Communicators Network is a platform to exchange views, news and information for communication professionals working in the Geneva region, Switzerland. Currently the network has over 1000 members including professionals from the PR, communications, media and marketing fields, more info>>

Event photos

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