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The latest State of the Sector report has just been published, providing an industry-wide census on the challenges internal communicators are facing – and where their focus will be over the coming months.

Now in its sixth year, ‘State of the Sector’ investigates core processes and practices, including channel use, and explores the impact of new and emerging technologies like Enterprise Social Networks and apps. This year’s report also includes 10 recommendations for those in the profession.

Download the report >

Each year Gatehouse, an internal communication and employee engagement consultancy, publishes the results of its annual industry–wide survey of internal comms professionals in a report it called ‘The State of the Sector’.
This week it released its 2013 findings, revealing the current challenges internal communicators are facing and where their focus will be over the coming months. It also looks at channel use and explores the impact of new and emerging technologies like Enterprise Social Networks and Apps.
As well as being an insightful snapshot of internal communications today, the report is a useful way to:
  • See how you measure up against other organisations
  • Win support for new projects, and
  • Help you decide what to focus on

To download your copy of the free report, visit the Gatehouse website.

The third annual ‘Professional Development in Internal Communications’ study by the VMA Group, highlights the core skills and qualities that managers look for when recruiting IC professionals today.

According to the report, the top five skills are:

  1. Influencing
  2. Coaching Senior Leaders
  3. Strategy Setting
  4. Writing – Specific Corporate Messages
  5. Writing – Online/Publications

Interestingly, the first three points highlight the continuing evolution of internal communications from a function that churns out news, to one that has a real impact on the success of a company. While the last two points highlight that traditional communication skills still have an important place in the function.

By contrast, the top five skills as perceived by the IC community are:

  1. Coaching Senior Leaders
  2. Social Media Development
  3. Influencing
  4. Public Affairs
  5. External Communications

While survey respondents felt that they are an integral part of the senior leadership team, disappointingly the results showed that advocacy for internal communications amonsgst senior leaders remained unchanged from 2010.

On a more encouraging note, the results did testify to the resilience of the discipline despite the economic climate, with 74% of internal communications functions remaining the same or increased in size over the last year.

You can download a copy of the full report via the VMA website >


A recent global survey by Australia’s 1080 Group that asked close to 1,200 professionals key questions about how they use video conferencing, has given some surprising insights. Here are some of the highlights:

  • Productivity is the top reason for using Video Conferencing, with money saving coming second.
  • Value depends on your own communication or organisation needs, with Europeans valuing the ability to communicate more regularly with peers, while industries such as Financial Services value it as a ‘green’ alternative to physical travel.
  • Cultural issues are the biggest barrier to video conferencing usage, with an “Inability or unwillingness to use new technology” and “entrenchment of the current way we do things” taking the top two spots by a wide margin.
  • The need for good examples to learn from. A number of insights pointed to the experiential nature of meeting and collaborating virtually. Sadly, some people disparage the communication medium because they see others using it unsuccessfully. The main gripe was presenters that “have distracting mannerisms or gestures.”
  • It’s growing fast! Despite the issues respondents predicted that video conferencing will grow by 211% in 2012!
To read more about the lessons learned from the survey, follow the below link to download the resulting white Paper, which includes a useful checklist.



Facebook has released the results of a study it conducted looking into which types of posts draw the most most engagement—“likes,” comments and sharing. The company looked specifically at journalists’ pages and the activity they prompted from readers.

Some of the results are as you might expect, with posts that include questions or photographs attracting the most comments, but there were also some interesting results that can help other companies and bloggers to boost activity relating to their own posts.

For example, the study found that comments posted later in the week, between Thursday and Sunday, those including personal reflections and comments with four to five lines sparked the most interest and feedback from readers.

For more highlights from the study, visit


The Geneva Communicators Network is a platform to exchange views, news and information for communication professionals working in the Geneva region, Switzerland. Currently the network has over 1000 members including professionals from the PR, communications, media and marketing fields, more info>>

Event photos