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A few new positions have been posted to the careers page:

Senior Manager, Global Shapers Media and Communications, The World Economic Forum, Geneva

External Communications Lead, Marketing, Cargill, Geneva

Marketing & Communications Manager, Badenoch & Clark in Geneva  

Best of luck to potential candidates!

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The event Meilleur du Web is now accepting submissions from web and digital media professionals. The annual competition for best web or digital project will select  the winners at their annual  event to be held at the Fédération des Entreprises Romandes in Geneva on 27 November 2013.

The 9 categories, which will be judged by a committee of web professionals are:

  • innovation
  • technology
  • usability
  • business effectiveness
  • online marketing
  • performance campagnes
  • branding campaigns
  • creation
  • mobile

Agencies, free-lances, and all digital media professionals will be able to submit their projects which must have been completed between December 2012 and October 2013 , and uploaded to the site  www.meilleurduweb.ch between the 2 and 20 of September 2013. The shortlist will be available on the site as of October 15 2013.

For further information consult the website or contact one of the three organisers directly:   Victoria MarchandRodolphe Koller ou Thierry Weber

The marketing and communication loft

The marketing and communication loft

 

The Marketing and Communication Loft is organising the 4th edition of the “How to create a great brand” conference on Monday 10 June at the Four Season’s Hotel at the Quai des Bergues in Geneva.

The conference aims  grasp the trends and learnings in terms of integrated communication, digital excellence, brand management, creativity, innovative retailing, social media, storytelling, etc.

Ticket prices range from CHF 130.00 for conference only to CHF 220.00 for conference and networking cocktail.

Program

14:30 – Registration & Welcome.

15:00 – “Great Brands need Great Ideas – Integrated Communication in the Digital Age”, presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.
“There will always be horses. Cars on the other hand are a temporary fashion which will disappear.” A quotation dated 1903. Media and marketing are today in a similar revolution. Which are the implications of Web 2.0 and social media on the integrated marketing communication? The presentation will highlight the importance of brand management and creativity.”

15:40 – “Digital excellence – learnings from leaders”, panel discussion with Hugues de la Chevasnerie – former President of Burberry Fragrances (2006-2013), and Frank Bodin – Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman – Vice President of Strategy & Operations at BBC Worldwide.

16:20 – “Storytelling in the Screen Age”, presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.

17:00 – Coffee Gourmand & Networking (Terrace with lake view).

17:30 – “Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques”, presented by Eugénie (Porot) Bron, Senior Retail  Marketing Concept Manager at Swarovski.

18:10 –  “How to avoid brand death – balancing base brand vs new initiative communication”, presented by Mick Ó’Conchúir, Global Marketing               Manager for the mountain sports brand at Salomon.  

19:00 – Dinner Cocktail & Networking (Terrace with lake view).

20:30 – Closing.

The Marketing & Communication Loft, an innovative and interactive project of conferences for marketing and communication professionals is organising a conference on 2013 Insights from great luxury  brands on 25 March 2013 from 18h.

For further information>>

Inc.com, an online magazine bursting with ideas for small businesses and entrepreneurs, has recently published an interesting article looking at the pros and cons of six popular social media marketing strategies.

Topics covered include:

  • Hiring a celebrity Tweeter
  • Turning ‘Likes’ into Loots on Facebook
  • Translating YouTube videos into sales
  • Is it worth buying a Twitter following?
  • Rewarding customer referrals
  • Advertising on Foursquare

Each topic is covered through a case study followed by Expert tips, making it a useful summary and guide to those looking to start or progress their social media strategies.

Read the full story >

Melitta

The Geneva Communicators Network is a platform to exchange views, news and information for communication professionals working in the Geneva region, Switzerland. Currently the network has over 1000 members including professionals from the PR, communications, media and marketing fields, more info>>

Event photos

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