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With companies becoming increasingly keen to create and promote their green credentials, changing people’s towards sustainability and CSR is an important challenge for corporate communicators. Not sure where to start? Then help is at hand in the form of a free guide explaining ways to approach green communications, which includes a great employee engagement case study for Jaguar Land Rover.

Download Green Communications guide >


A new British Government review has highlighted the importance of effective engagement to successful business performance, showing that high levels of employee engagement are inextricably linked to the successful achievement of commercial and other organisational objectives. 

The MacLeod Review, commissioned by the British Government’s Department for Business, Innovation and Skills, also states that British firms need to improve engagement levels. It cites a number of impeding factors ranging from leaders not really understanding what employee engagement is or recognising its importance, to not knowing where to go for assistance, and the poor people skills of many line managers.

David MacLeod, who lead the review with Nita Clarke, said: “This is about unleashing the potential of people at work and enabling them to be the best they can be. Whether we are in a downturn or in better economic times, engagement is a key to innovation and competitiveness.”

Nita Clarke said:  “By respecting the contribution employees can make and ensuring they are fully involved in developing their organisation’s future, employers can help unlock their full potential. When done well, employee engagement is a win for the organisation, a win for the individual and therefore a win for the country as a whole.” 

Read more about the review’s findings >


Only 40% of full-time UK employees feel their company has a clear plan to withstand the recession, according to a new study by Threshold Communications, specialists in communication and behaviour change.

These figures are particularly important to business leaders as the research also shows that a link with productivity and morale. Of those who feel strongly that their company has a clear plan to withstand the recession 82% have considerably more enthusiasm in their day-to-day jobs and 86% feel committed to their organizations long-term success.

The research also stresses the importance of good manager/employee communications, stating that: “People don’t leave companies – they leave managers”. Key in this relationship is the managers ability to listen and respond to staff. 

Other key findings:

  • The extent to which employees beleive their company has a plan to withstand recession, correlates directly with their motivation and long- term commitment.
  • Most employees are not confident that their organization has a plan to withstand recession.
  • Employees are considerably more likely to trust their direct line managers than senior leaders.
  • Only 32% of employees feel that the way in which their line manager communicates with them supports their motivation.
  • Where line managers talk through company plans and aims employees are  significantly more likely to feel motivated and committed.
  • Where line managers genuinely listen and seek input and ideas, employees are significantly more likely to feel motivated and committed.

For more information about the survey and its findings, see the full report >


Sharing power, not ‘communicating at’ people, is the most effective way of engaging employees to improve business performance. This is one of the major findings of the largest ever survey of employee engagement in the UK. YouGov and the Engage Group surveyed 23,585 people across Great Britain in October 2008, including 2,500 board-level executives – 2,000 of them from FTSE 500 companies.

The study’s findings establish a direct relationship between an organisation’s financial performance and the extent to which employees are engaged to perform. It also unearths a set of ‘new world’ elements of successful engagement, which define a radical new approach to getting the best out of employees.

“We now have definitive data that say people become more engaged when they are more closely involved with decision-making – both every day and at the point of change,” says John Smythe, deputy chairman of Engage Group. “Performance is better when they are engaged and change is better managed.”

Read FT article on the survey findings >

Download the full report here >


The Geneva Communicators Network is a platform to exchange views, news and information for communication professionals working in the Geneva region, Switzerland. Currently the network has over 1000 members including professionals from the PR, communications, media and marketing fields, more info>>

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