Date: Friday 13 June 2014
Time: 0930-16h30
Cost: 450 CHF for GCN members, 580 CHF for non-members (includes lunch and tea/coffee)
Location: International University in Geneva ICC 20, Rte de Pré-Bois – 1215 Geneva 15, Switzerland
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Workshop 1: Exploring marketing for communications

As Communicators within your respective organizations, you need to be part of your Organization’s strategic marketing plan. Understanding your role and contributing to its marketing plan, can set you apart and give you an advantage over your colleagues in today’s competitive environment. “Exploring Marketing: A Creative Learning Approach” is a tried and tested knowledge-based program that solidly reinforces the principles and concepts of contemporary marketing. Before long, you will feel comfortable and confident with marketing terms and concepts.
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Workshop 2: Improving presentation skills for communicators

Communication implies a two way process, whether it is one to one or within a group. Do you know how effective you are as a communicator? Are your presentations effective? Are your messages reaching the right people in the best way? How are you perceived as a communicator? In a context where people are submerged in information, we need to find news ways to connect with our audiences. If you can demonstrate value or benefit of what you’re saying, you’ll keep the audience focused on you! This workshop will help you answer those questions and help to perfect your capacity as an effective communicator. Participants will be filmed throughout the workshop in order to maximize the experience with ongoing feedback from the trainers. Seeing yourself on video provides an additional value both during and after the workshop.
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Workshop 3: Effective writing for communicators  

Communicating effectively is getting harder. In most office environments, people are overloaded with messages and are increasingly time-poor. This workshop has been designed for those that need to communicate regularly and get results, but may not have had previous writing training. It will look at what effective communication looks like today and and show you how you can write memorable messages that your audience will want to read.
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Workshop 4: Media interviews for communicators

This practical and interactive course will give you the skills for media interviews with the press, TV or radio. Given by a former BBC foreign correspondent, it will strip away misconceptions about what the media wants. It will show you how to control the interview and feel confident when speaking to journalists. As well as learning how the media operates and what the interviewer is looking for, you’ll be given mock radio and on camera interviews to give you a realistic experience
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