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dr anne gregoryDr Anne Gregory is Professor of Corporate Communication at the University of Huddersfield  and current Chair of the Global Alliance, the world-wide body of over 60 national and international public relations associations which is a recognised NGO by the UN. During a recent visit to Switzerland, Dr Gregory addressed Swiss PR professional at the AGM of Prsuisse in Zurich. During her visit, Dr Gregory was interviewed by Marion Starck of Starck Public Relations. Below is an excerpt of the interview, with a link to the full article.

According to Anne Gregory, the PR profession is facing nothing less than a paradigm shift. In her presentation, Dr Gregory showed how over 80% of their organisations’ value is comprised of the sum-total of their intangible assets and how communicators should see it as their primary role to interpret and redefine the issues that surround them, thus enabling effective communication throughout their organisations.

Read the full article here>>
prsuisse

wprfIn case any Geneva communicators are interested, the World Public Relations Forum is taking place in Madrid on September 21-23, just after our upcoming Lunch event.

The World Public Relations Forum is the most important event about corporate communications and PR, where the best experts of the industry meet to discuss the present of the profession and redefine its future.

The conference offers professional development for all communicators, not only in terms learning from the most famous speakers around the world, but also because attendees have the chance to create themselves a global list of contacts in the field of communication and business.

For more information and to register, visit the WPRF website>>

Using statistics can help to achieve public relations goals whether raising awareness, informing decision making or influencing behaviour.

In the latest best practice guide issued by the CIPR (Chartered Institute of Public Relations), communicators can gain valuable advice on using statistics effectively, including the communication of survey results. This guidance can help achieve day-to-day goals and contribute over time to an enhanced reputation.

You can download a copy of the guidelines via the CIPR website >

Melitta

This year’s European Summit on Measurement in Barcelona saw the adoption of a new set of standards and practices to guide the measurement and evaluation of public relations.

The summit, organized by AMEC, the International Association for Measurement and Evaluation of Communication, and the Institute for Public Relations brought together 200 people from more than a dozen countries to address the need for clear standards and common approaches to measuring and evaluating public relations results. Resulting in the adoption of the ‘Barcelona Principles’.

The seven ‘Barcelona principles’ are:

  1. Goal setting and measurement are fundamental
  2. Measuring the effect on outcomes is preferred to measuring outputs
  3. The effect on business results can and should be measured where possible
  4. Media measurement requires quantity and quality
  5. Advertising Value Equivalents are not the value of public relations
  6. Social media can and should be measured
  7. Transparency and replicability are paramount to sound measurement

To support the adoption of the Barcelona Principles, AMEC has announced a new conference on measurement metrics to be held in London on 17 November.

Further information:

An outline of the Barcelona Principles >

AMECs London Measurment Conference >

The 2010 European Summit on Measurement >

Melitta

The Geneva Communicators Network is a platform to exchange views, news and information for communication professionals working in the Geneva region, Switzerland. Currently the network has over 1000 members including professionals from the PR, communications, media and marketing fields, more info>>

Event photos