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From Chief Executive to Chief Engagement Officer: the examining the transitional role of CEOs in Internal Communication
By Linjuan Rita Men

In a recent interview with McKinsey & Company in April 2014, Richard Edelman used the term “chief engagement officer” to describe a Chief Executive Officer’s (CEO) new role, when discussing how today’s leaders can regain public trust. Rather than merely formulate policies, CEOs must step forward, meet communities both internally and externally, establish personal relationships, and genuinely listen to people’s concerns. I cannot agree more!

CEOs and their organizations are naturally linked together. CEOs, especially those who are also founders of their organizations, define corporate DNAs such as corporate character, mission, goals, purposes, culture, and values. For example, consider Apple’s innovative and ruthless culture under Steve Jobs and Facebook’s ‘hacker’ culture under the leadership of Mark Zuckerberg. From a public relations perspective, CEOs serve as the “face” and spokesperson of their companies, shaping their firm’s corporate image in the eyes of their external constituencies. Moreover, as the top leaders and symbols of power within an organization, CEOs can support and participate in communication programs, set the tone for internal communication, and create communication systems that can be managed effectively.

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The Office of the Delegate for international Geneva of the Republic and State of Geneva is currently undertaking a review of their website Geneva International Cooperation.

We would very much appreciate your feedback by completing a brief online survey. This survey will take some 10 minutes.  All responses provided are anonymous and will be treated confidentially.

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A new publication has recently launched that promises to give those in internal communication a rich source of inspiration, learning and advice. It offers this through real-life stories and expert advice direct from leaders inside some of the world’s most exciting companies.

The publishers have made a sample issue of the Journal of Internal Communications available for GCN members to try. If you like it, you can learn more or purchase a subscription at the Journal of Internal Communication website (a special offer code can be found at the end of the sample copy).

Happy reading!

Melitta

The third annual ‘Professional Development in Internal Communications’ study by the VMA Group, highlights the core skills and qualities that managers look for when recruiting IC professionals today.

According to the report, the top five skills are:

  1. Influencing
  2. Coaching Senior Leaders
  3. Strategy Setting
  4. Writing – Specific Corporate Messages
  5. Writing – Online/Publications

Interestingly, the first three points highlight the continuing evolution of internal communications from a function that churns out news, to one that has a real impact on the success of a company. While the last two points highlight that traditional communication skills still have an important place in the function.

By contrast, the top five skills as perceived by the IC community are:

  1. Coaching Senior Leaders
  2. Social Media Development
  3. Influencing
  4. Public Affairs
  5. External Communications

While survey respondents felt that they are an integral part of the senior leadership team, disappointingly the results showed that advocacy for internal communications amonsgst senior leaders remained unchanged from 2010.

On a more encouraging note, the results did testify to the resilience of the discipline despite the economic climate, with 74% of internal communications functions remaining the same or increased in size over the last year.

You can download a copy of the full report via the VMA website >

Melitta

Inc.com, an online magazine bursting with ideas for small businesses and entrepreneurs, has recently published an interesting article looking at the pros and cons of six popular social media marketing strategies.

Topics covered include:

  • Hiring a celebrity Tweeter
  • Turning ‘Likes’ into Loots on Facebook
  • Translating YouTube videos into sales
  • Is it worth buying a Twitter following?
  • Rewarding customer referrals
  • Advertising on Foursquare

Each topic is covered through a case study followed by Expert tips, making it a useful summary and guide to those looking to start or progress their social media strategies.

Read the full story >

Melitta

The Geneva Communicators Network is a platform to exchange views, news and information for communication professionals working in the Geneva region, Switzerland. Currently the network has over 1000 members including professionals from the PR, communications, media and marketing fields, more info>>

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