We are pleased to announce our first workshop day of 2015.  Four one-day workshops will be run simultaneously including a networking lunch and coffee breaks where all participants can meet and discuss. The groups will be small – maximum 10-12 participants – to allow instructors to address specific needs.

Workshop day – Friday 6 March 2015 in Geneva – featuring all four workshops
(Note: you can only attend one workshop in the day!):

Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)
Date: Friday 6 March 2015
Time: 09h30 – 16h30
Location: Centre International de Conferences Geneve (CICG),17 rue de Varembé, 1211 Geneva

Workshop 1: Engaging with your audiences (Daniel Lutz)
Communicating is no longer about simply sending out a press release or publishing a notice on your website. No matter how important your message is, or even how big your budget is, it’s no longer about how well you broadcast what you have to say – it’s about creating engagement. And that’s a whole different animal altogether. Whether you are corporate or humanitarian, government or private individual, in this dynamic and rapidly changing world, the only thing that really counts is how well you can get people to engage. This workshop will show you how.
More information >> 
Workshop 2:  Advanced social media (Lukasz M. Bochenek)
In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
 More information>>
 
Workshop 3: Writing for the web (Melitta Campbell)
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
More information >>

Workshop 4: Protecting your digital identity (Stephane Koch)
What is the meaning behind a digital Identity? Is it just a concept to define a virtual world, or much more than that? Digital Identity is a part of our real identity, which can impact – positively or negatively – on our personal or professional life. Today, we are all our own brand (personal branding). Everything we do on the Web and on Social Media, and the way we succeed to manage digitalized information, are part of what we are and how people can see us… If not well managed, all of this can have an impact on every aspect of our lives.
More information >>

100% of participants from our last workshops said they would attend again, according to our post-workshop survey:
“I found the workshop useful, and quite fun as well. It was definitely worthwhile”     
“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”
 “The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”

We would like to thank the International Electrotechnical Commission (IEC) for facilitating the venue location for us.

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