Facebook has released the results of a study it conducted looking into which types of posts draw the most most engagement—“likes,” comments and sharing. The company looked specifically at journalists’ pages and the activity they prompted from readers.

Some of the results are as you might expect, with posts that include questions or photographs attracting the most comments, but there were also some interesting results that can help other companies and bloggers to boost activity relating to their own posts.

For example, the study found that comments posted later in the week, between Thursday and Sunday, those including personal reflections and comments with four to five lines sparked the most interest and feedback from readers.

For more highlights from the study, visit http://www.facebook.com

Melitta

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