We are pleased to announce our next event of 2011:

Lunchtime seminar – the changing role of media relations

The media remain an important stakeholder and relay for many communicators. But in a rapidly changing environment, the roles of both journalist and communicators are changing. How is the media changing in the new media landscape? What is “newsworthy” today? Who is responsible for the information that reaches the public? What are the new channels? Our panel of journalists and communicators will address these questions and more…

Date: Thursday 24 March 2011
Time: 12h30 to 14h00
Location*: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 15.- per person includes drinks and snacks – payable at the door.

Frank Jordans, reporter, Associated Press, Geneva – How can communicators work with journalists more effectively in today’s world?
Gillian Rogers, blogger, graduate student and journalist, New York City / Geneva – The changing role of the journalist in light of technology and social media
Florian Westphal, Deputy Director for Communications (former head of media relations), International Commitee of the Red Cross – Challenges and insights on managing media relations today.

Places are limited due to the venue size, so please register early for the event.

Register here for the event>>