Using statistics can help to achieve public relations goals whether raising awareness, informing decision making or influencing behaviour.

In the latest best practice guide issued by the CIPR (Chartered Institute of Public Relations), communicators can gain valuable advice on using statistics effectively, including the communication of survey results. This guidance can help achieve day-to-day goals and contribute over time to an enhanced reputation.

You can download a copy of the guidelines via the CIPR website >

Melitta

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