Swisster, the English-language online news service set up in 2008 by Edipresse, the largest media publisher in French-speaking Switzerland, is shutting down after two-and-a-half years.

As GenevaLunch, the community online newspaper reports: 

“Swisster was launched in March 2008 during the boom phase of Internet media, but shortly before the financial crisis hit the industry. In a statement published 22 December in Cominmag, a publication for the communications industries in the region, Edipresse noted that the site was not able to “take advantage of synergies to develop optimally and thus reach a point of critical mass” during a difficult economic period and in an extremely competitive niche market, despite having doubled its readership between January 2009 and December 2010.”  (reproduced with permission)

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