An interesting event in Geneva on 17 November 2010 to present the data of a recent report. The largest ever global research project into people’s online activities and behaviour – “Digital Life” – was launched on binary day (10.10am, 10/10/10) by TNS, the world’s biggest custom research company. Covering 88% of the world’s online population through almost 50,000 interviews with consumers in 46 countries, the study reveals a number of very significant findings as well as providing indicators for the future of the world’s online behaviour.

“Digital Life” is the first truly global research into online activities, including all the key emerging markets of the BRICs and many of the next 11, going beyond basic behaviour to provide more detailed data into attitudes and emotional drivers of that behaviour.

Core data from the study is being made publicly available via an interactive website – http://discoverdigitallife.com/

For further information and program details check the Discover Digital Life website.

Patricia

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