Yahoo plans to announce a new feature later this Autumn that could see it improve its flat revenues and gain more market share and user web time.

Called ‘Y Connect’, the new feature will allow media publishers, web developers and other websites to integrate elements of their services with Yahoo—similar to the approach adopted by Facebook. For users, the service will enable them to log in to social networks and other password protected sites via a single Yahoo account.

The feature will in turn help Internet companies track the activities of users around the Web and better tailor advertising offerings to them.

For more infomration, read the full Wall Street Journal article >