The Geneva Web Group have organised an interesting training course this week:

Topic: writing for the web
Date: Thursday 27 August, 14-18h00
Place: HDC, Geneva
Cost: 40 CHF
Facilitator: Eric Reiss

Sign up at:  http://www.doodle.com/t3m3awafv7k4g88f

In just three hours, Eric will show you how to create findable, scannable, skim-able, and readable on-line content. This is the stuff that creates understanding, builds trust, and increases conversion rates. Topics include:

– why writing for the web is different (basic observations and hard facts)
– navigation (labels, not graphics)
– shared-reference building (getting folks on the same mental page)
– descriptions (core content)
– contextual navigation (locally relevant links)
– convenience text (alt texts, pop-ups, FAQs, and instructions)
– information architecture (from a content-provider point-of-view)
– metadata (machine-readable keywords, titles, and descriptions).

Eric Reiss

Eric Reiss has been actively involved in the creation of multimedia and web projects for over 30 years. Following a long career as a senior copywriter for one of Europe’s leading business-to-business advertising agencies, he is now CEO of the FatDUX Group, a user-experience consultancy headquartered in Copenhagen, Denmark, with affiliates in Hamburg, London, Cracow, and Los Angeles.

Sign up at:  http://www.doodle.com/t3m3awafv7k4g88f

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