We have often reported on Internal Communications (IC) in Europe and the States and it’s importance during times of crisis. So it was interesting to read a report this week that shows how IC is regarded in Argentina. 

Interestingly, the study conducted by the Asociación Argentina de Comunicación Interna (Argentine Association of Internal Communication), shows that the majority of Argentine companies formally manage their Internal Communications (70% with an in-house person or team), with 84% of those responsible for Communication stating that they have their own budget and 40% of them are handling a budget which is higher than last year’s.

This fact, together with the knowledge that none of the companies survey plan to downsize their internal communication function or activities, would seem to show that the discipline is seen as an important success factor, particularly in today’s climate of change. 

For more about the survey and its findings, download a copy of the research >

Melitta

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