Recent research, aimed at discovering how internal communication works in global organisations, has revealed just what global best practice looks like today. 

The study, headed by HSBC and supported by brand and communication consultancy Uffindell West, looked at: the purpose of internal communications, strategy development, new and emerging trends, the use of technology, measurement and many other aspects of internal communications for a comprehensive view of what works and how the communication discipline is evolving.

Read a summary of the research findings in Melcrum’s Strategic Communications Management magazine. Download the article >

Melitta

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