An interesting conference that may be of interest to communicators:

The MBA HEC Alumni Association Committee has the pleasure to invite you to the « 7 à 9 » Conference which is to be held on Wednesday 6th May 2009 at 19h00 at the Alpha Palmiers Hotel in Lausanne.

The theme of the conference is following: NESTLE CREATING SHARED VALUE: UTOPIA OR REALITY? The panel speakers will be:

– Christian Frutiger, Public Affairs Manager, Nestlé S.A.
– Christopher Greenwald, Director of Data Content, ASSET4 AG
– Manoj Kurian, Programme Executive for Health and Healing, WCC
– Guido Palazzo, Business and Society Professor, EMBA HEC Lausanne
– Marc Pfitzer, Managing Director, FSG Social Impact Advisors

While the world faces the current financial crisis, companies and the media speak more and more about the importance of Corporate Social Responsibility (CSR) while continuing to support economic growth. How do big companies move from being purely profit oriented towards ethical business? How does Nestlé evaluate its overall corporate citizenship record, and how financial investors and NGOs evaluate Nestlé from this standpoint? What is the CSR impact on the core business and the success of the company?

Come and listen to a panel of speakers who will debate these questions. The conference will be in English and will be followed by an aperitif.

Free entrance, but the inscription is mandatory.

Please confirm your participation by sending an e-mail to the following address: by Tuesday 5th May at the latest.