In an article published in The Guardian this week, Danny Rogers, editor of PR Week, looks at the ongoing success of PR despite the current economic downturn.

The article suggests that the Internet is partly responsible for this, since PR’s biggest advantage over advertising is that it can create an ongoing dialogue with audiences, rather than simply broadcasting positive messages. The growth of blogs, social networking and Google has made such dialogues essential if today’s organisations are to impress and thrive.

The article goes on to look at how the need for companies to continually communicate with stakeholders, particularly during hard times such as we are currently experiencing, is good news for the PR industry who craft and deliver the messages – especially those linked to governments and the finance industry where the most bad news is to be found.  Read the full article >