An interesting article on the Internal Communications Hub suggests that despite the economic downturn, companies plan to increase their spending on Internal Communications in 2009. This is positive news given that surveys in the latter half or 2008 showed that staff felt that there was a lack of management communication and this was resulting in plummeting morale and productivity.

It is not all good news however. There is evidence to suggest that in many organisations, only a third of workers will believe the messages they receive from managers. Therefore, Internal Communications specialists will have a key role to play in 2009 to help leaders restore employee confidence and performance to the levels needed to steer them through the current economic challenges – but to really succeed, they will need to engage and involve stakeholders from across the organisation. Read the full article >

Melitta

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