The first iPhone conference for decision makers will be held at the Conterence Center Varembé (CICG) in Geneva on 31 October 2008

Apple has changed the way we use our mobiles. Apple has brought applications and design into a commodity device. You may like it or not, but the iPhone is a revolution and a marketing quantum leap for companies. The iPhone sets your company in people’s pocket. It is having a profound impact on the mobile and computing industries, reshaping how we think about mobility.

This conference will focus on providing you all available information, lessons learned and experts opinions around the iPhone.

Sessions will cover the following topics:

  • Is the iPhone going to be the smart phone of the masses ?
  • iPhone revolution : what makes it so special ?
  • The iphone is ready for companies, but are companies ready ?
  • How can company take advantage of it ?
  • A bit of magic : discover the iPhone possibilities and how to get your company in people’s pockets
  • Sociological impacts
  • Business model for the iPhone
  • The iPhone is mainly about 3 things : productivity, generating visibility & generating cash.
  • The various type of applications

The iPhone Conference will help participants to understand:

  • What is the revolution about?
  • How to take advantage of it ?
  • How to build iPhone applications?
  • The value of native and web applications?
  • How to deliver successful applications to the App Store?
  • Business opportunities & Business models
  • Security issues & concerns

Registration fee: CHF 350.- / before 30 September; CHF 420.- after.

The conference is organised by Netinfluence, a Swiss based leading edge company for web 2.0 & iphone developments.

For further information>>