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Dear Communicators,
A year has passed since our official launch as the Geneva Communicators Network. In 2009 we organised 4 lunch events and 2 apéros and our network has grown to over 600 members. To celebrate this milestone we would like to invite you for a Christmas drink on Tuesday 15 December at the Lola bar in the Paquis, Geneva.
When: Tuesday 15 December 2009 at 18.30
Where: Lola, Rue de Richemont 7-9, Paquis (Next to Le Comptoir restaurant)
Format: No presentations or speeches – just socialising and networking!
Places are limited, so please register as soon as possible>>
We look forward to seeing you there.
An interesting event for all parents with teenage daughters:
Expanding Your Horizons is an international program for girls (age 11-15) who come from public and private schools. At the Geneva EYH conference, girls will participate in an exciting and fun-filled day of hands-on science, technology, engineering and mathematics activities led by professional women scientists and engineers. Girls will perform actual science experiments in small groups (in French and English) and talk with women scientists and engineers. Discover how an iPod is built, launch a comet, look at brain MRIs, find the link between cooking and chemistry and more!
Saturday, November 14th, 2009
International School – 62 Route de Chene, 1208, Geneva, Switzerland
Entrance: 15 CHF. Pre-registration is a requirement.
Register at: www.expandingyourhorizons.org/conferences/Geneva
Exploring what types of exciting careers exist in math and science. Meet real “Googlers”–women engineers who work at Google, talk with a doctor from the World Health Organization, ask women physicists from CERN what they studied in school…and discover their passions.
Over 20 organizations will be represented. Dynamic women scientists from a variety of fields (like medicine, biotechnology, engineering, technology, environmental science, public health) will be there to talk with participants. An opportunity to meet other girls from around Switzerland and France with similar interests. And, at the end of the day a chance to win fabulous prizes–like a notebook computer and a private tour of CERN.
Parents welcome - There’s a day-long program of interesting workshops for them as well.
To find out more and to register your daughter and yourself : http://www.expandingyourhorizons.org/conferences/Geneva/
Following is some more information on the theme of our next lunchtime seminar:
Suddenly management and decision-makers are obliged to keep those existing ‘daily business’ balls moving fluidly, while adding one- or several- chainsaws into their juggling act. The chainsaw(s) can be accidents, scandals, product defects, environmental disaster, health hazards or any other situation that poses a threat to operations and reputation. The real question: are you prepared to juggle a chainsaw or two? We find that while companies can manage to juggle the odd chainsaw, their structures and approaches tend to work in silos- the health and safety officer might deal with the accident, human resources with the scandal, the marketers with the product defect and so on. Can communicators become the bridge-builders within organizations, effectively de-siloing approaches to crisis communication and management? Our hypothesis is that social media can help to level the playing field, where communications can become a ‘centralizing’ platform internally. While it is true that communications has always played an important role in crisis management, since the advent of Web 2.0 the rules of the game have been turned upside-down with the citizen having the power to create content.
Who is now in command? Which are the new target audiences and how do we reach them? By putting communications structurally at the center of the crisis response and intelligently making use of social media, companies and organizations can be better equipped to mitigate the impact of a crisis. Come to this workshop and discuss the social media dimension with Raj and Tony who specialize in creating scenarios which simulate your Worstcase nightmares.
We are happy to announce our next Geneva Communicators lunchtime seminar!
Theme: Can you juggle chainsaws? Crisis Communication in the Social Media Age
Date/time: 12h20-14h00, Tuesday 10 November 2009
Venue: HD Centre, 114, Rue de Lausanne, Geneva (map – pdf)
Speakers: Tony Murdoch and Raj Rana, co-founders of theworstcase.com
Cost: 10 CHF (light lunch included)
Register here for the lunchtime seminar >>
Thanks to the HD Centre for the venue and the International University in Geneva for sponsorship.
For those interested in usability and related-online communication issues, then keep in mind World Usability Day, 12 November 2009 and the special event being held in Geneva, more information as follows:
World Usability Day was founded by the Usability Professionals’ Association to ensure that the services and products important to life are easier to access and simpler to use.
Join us on Thursday 12 November at Hotel Bristol, Geneva, to participate in World Usability Day 2009.
This year, the event will have two parts:
1. Usability training courses in the afternoon
2. Presentations by invited speakers and our traditional networking apéro.
1. Training
§ How to integrate User-Centered Design into your projects by Mary Mooney, MBA
§ How to set up and run your usability tests by Florian Egger, PhD
2. Guest Speakers & Apéro
§ Achieving Usability with Interaction Design Patterns by Ahmed Seffah, PhD
§ Usability at Orange by Marjana Rapaic
§ Apéro sponsored by Telono
Cost
Training (course materials included):
Regular price: CHF 240
Student price: CHF 100
Guest Speaker Presentations & Apéro: FREE
More Information & Registration>>:
Thanks to 100+ persons who gathered at the marketing masterclass roundtable on branding organised by the International University in Geneva and Geneva Women in International Trade on 1 October 2009 with the Geneva Communicators Network as a media sponsor. Some photos of the event can be seen here>>
The Geneva Communicators Network is a media partner for the following communications event where our members (that’s you!) can receive a discount entry. Full details on the event below:
The International University in Geneva and Geneva Women in International Trade have the pleasure to invite you to a roundtable:
“Marketing Masterclass: Can branding be a bridge between the corporates and the international organisations? ”
When: Thursday 1 October 2009, 6 p.m.
Where: Ramada Park Hotel, Avenue Louis-Casaï 75-77, Genève-Cointrin 1216
“A mini-revolution is taking place among international and non-governmental organizations that are borrowing marketing strategies normally used in the corporate world to build stronger brands and partner more effectively with industry. What appeared to be a savvy trend before the current economic turmoil may now become a financial necessity. How can these two worlds with seemingly different agendas best maximise these new “partnerships”? Our panel brings together experts in marketing and communications who will share their insight, methodologies and provide practical examples.”
Panel members: • Sue Mizera, Managing Director, Young & Rubicam Brands
• John Kidd, Head of Global Communications, International Union for the Conservation of Nature (IUCN)
• Amanda Seller, Head of Private Sector Fund Raising, United Nations High Commissioner for Refugees (UNHCR)
• Nada Dugas, Associate Director, Procter & Gamble,External Relations Baby Care, EMEA
Register online here and note in the comments box “GCN member”:
http://www.iun.ch/index.cfm/en/iun/news_events/registrationform?id=77
Entry fee: 35 CHF (25 CHF for GWIT, GCN and IUN Alumni) with 5 CHF donated for every entry to the Room to Read project
Agenda:
6.00 p.m. Welcome
6.30 p.m. Presentations followed by discussions
8.00 p.m. Cocktail and networking
Register online here and note in the comments box “GCN member”:
http://www.iun.ch/index.cfm/en/iun/news_events/registrationform?id=77
For further information, please consult the roundtable flyer (pdf):
http://www.iun.ch/common/doc/en/Marketing_Masterclass.pdf
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Thanks to the many communicators who came out for the 4th Geneva Communications Forum «Taking Brand Initiative: Aligning Strategy, Culture, and Identity» on Monday evening (the Geneva Communicators Network was a co-organiser of the event).
Read a summary of the event here>>

The Geneva Web Group have organised an interesting training course this week:
Topic: writing for the web
Date: Thursday 27 August, 14-18h00
Place: HDC, Geneva
Cost: 40 CHF
Facilitator: Eric Reiss
Sign up at: http://www.doodle.com/t3m3awafv7k4g88f
In just three hours, Eric will show you how to create findable, scannable, skim-able, and readable on-line content. This is the stuff that creates understanding, builds trust, and increases conversion rates. Topics include:
- why writing for the web is different (basic observations and hard facts)
- navigation (labels, not graphics)
- shared-reference building (getting folks on the same mental page)
- descriptions (core content)
- contextual navigation (locally relevant links)
- convenience text (alt texts, pop-ups, FAQs, and instructions)
- information architecture (from a content-provider point-of-view)
- metadata (machine-readable keywords, titles, and descriptions).
Eric Reiss
Eric Reiss has been actively involved in the creation of multimedia and web projects for over 30 years. Following a long career as a senior copywriter for one of Europe’s leading business-to-business advertising agencies, he is now CEO of the FatDUX Group, a user-experience consultancy headquartered in Copenhagen, Denmark, with affiliates in Hamburg, London, Cracow, and Los Angeles.
Sign up at: http://www.doodle.com/t3m3awafv7k4g88f




